All You Need to Know About Folding Cartons
The main purpose of any carton or packaging material for that matter is protecting its contents and advertising the product. A folding carton makes up for a major portion of the packaging industry. These cartons are made from paperboard and provide immense possibility in terms of their style, types, and design.
If you are looking for versatile packaging for your product then folding cartons should be your choice. However, before you contact folding carton suppliers in your area, it is essential to gather some information about this form of packaging and its benefits. Let us discuss folding cartons in details.
What is a folding carton?
A folding carton is essentially an external container that protects its contents. These containers serve as packaging tools as well as an advertising medium at the point of sale. Folding cartons emerged as a revolutionary product in the 19th century and shaped the packaging industry to its present form.
The folding cartons are made up of paperboard that is designed, printed, cut, laminated, folded, and glued to give its shape. In some cases, paperboard is embossed to give life to the designs. The cartons are then transported to the packager.
The major advantage of a folding carton is that it can be transported flat where it does not require much space. The packager can then fold the cartons with the help of machinery which gives them the desired shape. The folding techniques can be modifying to give a different shape to the final container. With a folding carton, you can be creative and chose from different styles of packaging.
What are the benefits of folded cartons?
The safety, ease of use, and marketing potential of a folding carton are unparalleled to any other packing medium. The paper-based packaging method offers numerous benefits. Let’s discuss them in details.
1. High Brand visibility
The visual appeal of a product is a major determinant in its popularity and sales. A folding carton, when designed properly, can advertise itself at the point of sale. Attractive packaging that conveys the product information can also contribute to impulse buying.
Folding cartons offer eye-catching graphics on either side of the packaging. The clean and crisp texts and graphics can allow numerous branding options. With a properly designed folding carton, you can make your product stand out and speak for itself. This can serve as a marketing tool and increase your brand visibility. The cartons could also be given a matte or glossy look.
2. Rigidity
The folding cartons are made up of paperboard that is available in different thicknesses and weights. Depending on the contents of the box you can choose a carton of appropriate weight to keep the contents secure and suitable thickness to maintain its structure.
For heavier products, the boxes can be made up of corrugated boards. The folding cartons can also be used as a shipping package.
3. Sustainable packaging material
The folding cartons are made up of renewable resources. Also, these cartons can be recycled by the consumers.
Some folding cartons are made from pulp that is manufactured completely from recycled material. Also, the scraps and by-products from the manufacturing process can be recycled.
Hence, the manufacturing of folding cartons is extremely environmentally friendly and generates minimum waste that ends up in landfills.
4. Convenient
The folding cartons are made from lightweight material. The packing material can be transported flat from one place to another. They don’t take up much space and are easy to carry. This can save time and cost in the transportation of empty containers. At the packager’s location, the cartons can be folded to give the desired form for its contents.
Now that you know all about folding cartons and their benefits, you can choose whether or not they are the suitable choice for your business.