• Eight Tips for Choosing a Video Production Company

      9:19 am By Benjamin

      Video production companies can help you produce the professional, attention-grabbing video for promotional and marketing purposes.

      Here are eight tips for choosing the right video production company for your business:

      1. Know what type of marketing videos you want

      Before looking for a video production company, spend some time researching various types of marketing videos and make a list of the ones you think will best suit your business. Keep in mind that you can use different types of videos for different purposes, so don’t hesitate to short-list videos of varying styles. While an experienced video producer will work with you to identify the right look and feel for your video production project, it is good to have a clear vision yourself from the start of the conversation.

      2. Research different video production companies.

      There are a variety of video production companies in the market, you want to find one that is perfect for your production requirements. Look for a video production company who can offer a dedicated producer and a team that will listen to your ideas and helps you craft the right video production strategy. Chances are if you’re reading this article you want something more significant than a guy with a camera and so you want to find a video production company that can offer a turnkey solution and guide your project from concept through development.

      3. Check the types of video production work they have done so far

      Some video production companies specialize in particular types of videos while others have the capability to produce a wide range of videos. If you only want explainer videos, for instance, it will make sense to hire a company that specializes in those. If, however, you think you will also require advertising short films, interviews, documentaries, and so on, it will suit you better to go with a company that also produces these types of corporate videos. Evaluating a video production company’s work, as well as the sample videos that you have found online that you like, will all help guide the conversation about the look and feel for your video production project.

      4. Check the clients and companies they have worked with

      While you can’t necessarily judge a video production company’s talent by the clients and companies they have worked with, it does indicate reliability and accountability if they have worked with big-name industry clients. It shows they can oversee a project from start to end and produce high-quality work. You should also read the reviews and feedback that previous clients have provided about the video production company to fully understand how they approach projects.

      5. Find out how the video production company’s videos are usually published

      Another part of the equation for finding the right video production partner lies in finding a video producer that can work with you to develop content for your desired purpose. While some video production companies may strictly produce content for television advertising – others may specialize in helping to develop video marketing assets for online distribution or via social media. The fact of the matter is there are a wide variety of use cases for video production content and you need a partner that can bring a broad spectrum of expertise to your project.

      6. Inquire about their preproduction and post-production processes

      Different companies may have different preproduction and post-production processes, but they should have established processes they follow. Having a planned process leads to a successful project, that is efficient, and produced on-budget. Further, a tried and true process guides the process and helps to ensure that the video production project is completed on schedule. Also, ask about the video equipment and software they use. For best results, you want them to use the latest, most advanced technology.

      7. Inquire about how and what they charge for video production

      Ask different companies for quotations and compare these with the budget you have in mind. Some video production companies may outline prices and come back to you with a bill when the project is completed, while others may offer a flat-rate video production solution. You should not solely base your decision on the budget but it should be part of your consideration and you want a partner that’s not focused on nickel and dining you but rather focuses their attention on telling your story.

      8. Inquire if they provide long-term services

      Once you have found a video production company that you can work with satisfactorily and you intend to continue using video marketing for your business promotion, it will make sense to sign a contract that retains their services for as long as possible. Often times, there is an opportunity to gain access to high-quality video production at a discounted rate if you sign a retainer agreement with the video production company of your choice – which then provides you with access to the right talent and solutions to produce video marketing content on an on-going basis.

    • Talk to a Zoho Consultant for Customer Relationship Management for Small Business

      12:32 pm By Benjamin

      Customer Relation is Crucial

      The growth of the company will be the main aim of all organizations, and for this, it is very important that companies should possess an effective way of managing the various organizational management aspects. Proper and effective customer relation is one such aspect that will decide the fate of the company. If done in bad or inferior ways, then, it will certainly damage the market reputation of the company. It will soon have to succumb to the market competition. Hence, it is imperative that all companies, especially, the small and medium-sized companies, must use all the available technical tools for the same. Customers are the real strength of all companies, and without building a good rapport with them, companies will not be able to sustain carry on their business activities.

      An effective CRM strategy is a must for all organizations, and this is essential to attract and retain customers. In the contemporary commercial scenario, the practical significance of preserving the present clientele strength is very essential to open out the business activities and to take new strides in the business world. In our time, specially created software for the various organizational management functions are available. You can find customized software, which will be handy for the customer relationship management for small business. Companies can use these for effective CRM, by which they will be able to retain the existing customers, as well as attract new customers.

      Proper Customer Relationship Management

      Reaching the digital audience is a must in today’s competitive market environment, as far as all companies are concerned. The present consumers also show interest in having fruitful interaction with companies. Hence, making a platform for proper and effective communication with the customers is a must. This obviously will add up the market appreciation, which will directly influence the sales of the company. For example, companies can use bespoke Zoho CRM software, which will successfully control the customer relationship management for small business. However, to develop, customize, and integrate Zoho CRM for making the client-management meaningful and winning, companies must take the assistance of a professional Zoho consultant.

      Find Out an Expert Zoho Consultant

      There are several CRM providers in the contemporary period; some are relatively big with high global repute, while some others don’t have that kind of popularity. However, you must take the practical success and the user-friendly nature of the related tool into account, while selecting a particular company. You can read the remarks given by the present customers of the company to reach at a final decision. Remember, it is not the overall popularity of the company, which will count in the final run; it is the real-time experience of the users, which make a CRM platform more valuable. The company must be able to create practically handy CRM software for your specific use, and above all, the pricing must be reasonable.

    • Evaluating the Importance of Zoho Consultant in Your Business

      5:30 am By Benjamin

      Zoho Consultant

      The advancement of science and technology has resulted in the advent of varied technological tools, which are handy to all businesses. These tools make the organizational management organized and at the same time, profitable. ZOHO Corporation provides a whole bunch of IT-based tools, which make the modern organizational operations more cohesive and effective. This includes networking, online business, other IT infrastructure management applications, and related software maintenance and support services. A firm that has legitimate authorization from the Zoho Corporation is a licensed Zoho consultant. You can have creative consultations with such a consultant, and this will help you to take your organizational functions to a newer level with the help of the latest technological tools.

      Zoho is one of the best CRM software providers, who have stamped their presence all over the globe. Whether your company is a small-sized one or a medium-sized, it is possible to get the most brilliant ideas regarding the Zoho tools. Besides, you can take help from them to customize the Zoho CRM system and can integrate the same into your existing operating system. Remember, Zoho CRM solution is not merely a storage space, which is just for storing your customer data. You must contact a certified Zoho consultant, who will explain to you more details. It’s a full-fledged office automation process, which will allow the management to control and evaluate the sales performance while keeping in close contact with the customers. Choosing a customized Zoho CRM is the best way to do away with the strenuous manual works that are par for the course of customer relations management. There will not be any need to use spreadsheets, paper, pen, etc., to manage the official daily routines.

      Evaluating Importance of Zoho Consultant in Your Business

      Zoho has more or less become the synonym of the customer relationship, because of the overall effectiveness of the system. This technological tool helps all small and medium companies in carrying out a perfect customer relationship. This will result in the augmentation of sales and thereby, the company revenue.

      Zoho CRM, because of the high usefulness, has already captured a sizable market appreciation. Nevertheless, companies must get in touch with an authorized Zoho consultant for getting a tailored solution perfectly suitable for their organization.

      • The ‘easy to operate’ factor and the cost-effectiveness are the key traits of Zoho CRM. Companies will not have to spend heavily on the same. Besides, there will be a gain of labor hours and the related expenses.

      • By creating a customized Zoho CRM platform, small and medium companies can have a systematic system for controlling their workforce and the diverse departments like accounts, sales, marketing, etc.

      • The platform also provides a proper method for maintaining a worthwhile communication system. By using Zoho CRM, the company management will get the option to communicate with their customers using diverse methods. These include email, phone, live chat, and various social media.

      • Moreover, the management will be able to keep all the relevant chats in a single storage. This means that managing the communication details will be easy. It will be easy to extract any needed data and use the same for augmenting the sales revenue. This handy method makes Zoho CRM all the more powerful and all the rage.

      • When there is a suitably designed Zoho CRM system, companies can get a detailed description regarding the personal likes and dislikes of the customers with respect to the company products. This gives the company the opportunity to reorganize things and make the products more adaptable.

      • The incorporated automation system is yet another persuasive feature that makes the Zoho solutions more popular.

      All these attributes will be of use to the company for increasing the client-base and sales revenue. However, one will have to make sure to customize the Zoho solutions to make them precisely matching to the organizational standards. Hence, it is important that one should get the Zoho CRM from an authentic Zoho consultant. Only such reliable advisors will be able to give proper guidance that will be viable for your specific requirement.

    • Understanding the Offshore Voluntary Disclosure Program

      12:10 am By Benjamin

      Have you been omitting offshore assets when you are filing business taxes, estate taxes, or your personal taxes? You may have been trying to avoid paying more on your taxes, but if the IRS finds out, you’re going to find yourself in a lot of legal trouble with hefty fines and jail time. If you want to correct your omission with more reasonable fines applied and no jail sentence, then you’ll want to understand how the Offshore Voluntary Disclosure Program (OVDP) can help you. The OVDP is a sanctioned IRS program that you must enter voluntarily under your own volition, so long as you aren’t being audited or investigated by the IRS already, and you must do it proactively. Once you have entered the OVDP, you must disclose all your assets, no matter how unlikely it is that the IRS will discover them. Anything undisclosed that is discovered later will result in hefty fines and jail time. The OVDP, in its current form, will be available until September 28, 2018; you can disclose assets beyond that time, but you will not be offered the protection the OVDP provides.

      OVDP Eligibility Requirements

      You are eligible to take part in the Offshore Voluntary Disclosure Program as long as you have invested legal sourced funds (funds not gained through illegal means) in undisclosed offshore assets. You also must not have made a submission to the Streamlined Filing Compliance Procedures (SFCP), which is for unwilfully undisclosed offshore assets omissions. Finally, you also must not be under current examination by the IRS or be currently being audited. OVDP is a proactive program; you must start the process before the IRS discovers any undisclosed offshore assets for the program to be any use for you.

      Why Use the OVDP

      You may be wondering why you would willfully disclose offshore foreign assets if the IRS has not discovered them or may not ever discover them. The number one reason to use the Offshore Voluntary Disclosure Program is the fact that, if the IRS ever does discover your undisclosed assets, you will be facing hefty penalties and jail time. You could do other disclosure methods, such as a “quiet disclosure,” where you attempt to make your current year’s taxes fully offshore and foreign compliant, or a “qualified quiet disclosure,” by amending all your previous years’ returns as well. However, at any point during your amendments, the IRS could decide to investigate the new numbers, and if they discover you had undisclosed foreign assets for even a single year, they can start an investigation and levy fines and jail time against you. The OVDP helps by protecting you from excessive penalties, and it keeps you out of jail.

      The Three Phase Application Process for OVDP

      The Offshore Voluntary Disclosure Program is a three-phase process:

      1. You start by first submitting a preclearance letter to the IRS that gives them notice of your attempt to correct your taxes. You should expect a response to this letter in 30 to 45 days. They will deny your entry into the program if they have discovered undisclosed assets by the time the letter arrives.

      2. In response, the IRS will inform you of the steps you must take to amend your tax returns, including a questionnaire that must be filled out. You will have 90 days to comply (although you can file for an extension), and in exchange for full compliance, they will recommend to the Department of Justice to forgo any criminal prosecution.

      3. Once everything is submitted and cleared by the IRS, they will contact you to propose a closing agreement (IRS Form 906), which you can agree to by signing it, or you can opt out of the OVDP.

      Penalties Related to the OVDP

      Becoming fully compliant through the Offshore Voluntary Disclosure Program means you will still have to face some form of monetary penalty. The first of these penalties will be the mandatory “Miscellaneous Title 26 Offshore Penalty,” which will amount to 27.5% of the highest account balance, but it will ensure that you are not criminally prosecuted. However, if any of your accounts are with a foreign financial institute that is on the IRS’s “Foreign Financial Institutions or Facilitators List”, they are an exception to the mandatory penalty and will face a 50% fine. Further fines include:

      – 20% accuracy-related penalties under IRC § 6662(a) on the full amount of your offshore-related underpayments of tax for all years;

      – failure-to-file penalties under IRC § 6651(a)(1), if applicable;

      – failure-to-pay penalties under IRC § 6651(a)(2), if applicable.

      Of course, the penalties for not using the OVDP can vary wildly; the IRS has extreme discretion when it comes to penalizing undisclosed foreign assets. Penalties can amount to up to 100% of the value of your foreign accounts in a multi-year audit situation.

    • What to Look for in Video Production Companies

      4:21 am By Benjamin

      There are various aspects to a great video. It requires the ability to tell a story, technical skills, creativity, and of course relevant video production experience. From a business standpoint, there are factors to consider such as cost, professionalism, and open communication between the video production company and the client.

      Before you hire the first video company you come across, take some time to evaluate your options.

      Consider these five tips when hiring a corporate video production company.

      Experience – the knowledge and the skills

      When it’s time to produce a corporate video you need a firm that has experience and the right knowledge to build out and develop your vision. This firm will be charged with producing a marketing asset for your organization and needs to understand the project and how to accomplish that goal effectively and professionally.

      For instance, if you are looking for video production companies in NYC then look for the top 3-5 companies on your list and carefully assess their experience in producing the type of work you need. It is also helpful to evaluate their overall work experience browsing through their portfolio.

      Experience matters not only in terms of the quality of the videos but also in terms of the video production company’s ability to understand your requirements and delivery the necessary supporting services during pre-production, production, and post-production.

      Vision – creative capabilities and expression

      Video production is creative work. It requires vision and the ability of the video production company to understand your ideas and turn them into a piece of work that communicates the story at hand. Browsing through a company’s portfolio can give you a fair idea about the kind of creative expression they bring to their work. Did you see their ability to create video in a number of different arenas? Do they have a creative capacity to tell stories using corporate video? Are they open to creating new types of videos that they haven’t done before? Most importantly, do you like what you see?

      Cost Benefits – pricing and value-added services

      The price for the video production work must be relative to the scope of the services needed to produce your corporate video project. Look for a partner that is able to meet your budget requirements, without sacrificing quality. It is not about choosing the company with the lowest pricing but hiring the one that offers you the right creative solution for your video production project.

      The prospective video production companies must be able to provide you details for costs such the amount of time needed for producing the video, how they handle post-production, and they should outline other costs that you can expect.

      The cost can vary from company to company depending on the experience of the crew, the specifics of the solution, and the approach to production, and the equipment used. However, you need a solution that will capture your vision and adhere to your budgetary requirements; so look for a video production company with enough experience that they can offer a flat-rate solution for your video production project.

      Professionalism – reliability and dedication

      Producing a corporate video production can be an intense process – look for a company with a professional attitude who you can envision working with and who answers your questions with a smile. A professional and experienced video production company will ensure that all of the work is completed on time and without hassles.

      Customer Service – thoroughness and considerations

      When you are selecting the right video production company – you want a firm that values your business, answers your questions, and returns your inquires promptly.

      As you evaluate the video production companies on your list look for a partner that is professional, responsive, and attentive.

      The right video production company will meet these requirements and give you confidence that your video production will be well produced.

Share This