How Do Search Engine Marketing Solutions Help to Achieve Marketing Goals?
Engaging in search engine marketing can fetch you plenty of positive returns when it comes to raising the online visibility of your brand in China. As the Chinese government has banned foreign search engines in the country, you will have to make use of domestic ones like Baidu, 360, Sogou, Shenma, and Haosou. Of these, Baidu is the most influential one, controlling almost 80% of the search engine space. Next comes 360, with about 750 million searches every day. Sogou, which provides a WeChat search, and Shenma and Haosou also have a strong following in China.
Your business will have a higher chance of thriving on the Chinese internet if your products and services appear in the top tier of the results from these search engines. That will get them noticed by a large percentage of Chinese consumers, and, if they find them interesting or useful, you will be able to expand your customer base.
On the other hand, if you have low search engine visibility or don’t appear in the search results at all, you might as well as not exist in the Chinese online marketplace. That is why you need to make effective use of search engines in your marketing campaigns. For this—unless you are fluent in Mandarin, Cantonese, or other Chinese languages and are up-to-date with local social trends—you will need to engage the services of a China-focused digital marketing company. They can provide you with the right solutions for search engine marketing in China (adstochina.westwin.com/search-engine-marketing-in-china).
Here are how search engine marketing solutions can help you achieve your marketing goals:
They will increase your visibility in search engine results
The digital marketing company will research popular online trends as well as the most-used keywords and key phrases in your business niche. They will then use these in your advertising campaigns and, in that way, increase your discoverability with the search engines. By making it into the top five or ten of the search engine pages, it will be easier for search engine users to come across your brand. By regularly seeing it, they will become familiar with your products and services and may even buy and use them.
They will make sure that your business remains legally compliant
To get started with search engine marketing in China, you need to first obtain permission from the Chinese government to open an account on one of the search engine platforms. That can take several months and, in some cases, even years. The digital marketing company can assist you with the necessary paperwork for registering your business and will help you to get your permission in the shortest time possible. They will then help you to set up an account and will also help with managing it.
They will help you set up Pay-per-Click (PPC) advertising
After setting up a PPC advertising account, you can avail of various formats to create noticeable advertisements. As you can use text as well as images, videos, and social media links in these advertisements, you have plenty of scopes to be creative. The digital marketing company will assist you in researching the right keywords, images, and content to make your advertisements stand out from your competitors.
You can post the advertisements as videos, banners, in-feed, and full screen to get as many views as possible, and pay a specified amount every time someone clicks on them. Constant exposure to your advertisements will make viewers familiar with your brand and lead them to try out your products and services. If they like them, they may even become loyal customers.
They will carry out Search Engine Optimization (SEO)
As is the case elsewhere, SEO plays a crucial role in search engine advertising in China too. The main issue that most foreign companies face here, however, is that for correct SEO implementation, you need to have a native-level understanding of Mandarin, Cantonese, and other Chinese languages. You need to research, analyze, and select the right keywords and write advertising copy that resounds with current trends. You cannot achieve this by using online translation services. You need to work with a reputable company that has several years of experience and expertise in search engine marketing in China.
